Chad Price's journey to success began as a college student with an unlikely bond and a bold vision. Little did he know then that his unlikely venture with his friends would turn into a Fortune 500 company, and that his entrepreneurial spirit would lead him to even greater heights with his more recent endeavor, Life Grows Green. What will be the next twist in this remarkable story?

We're just going to win, no matter what, yes, we're going to have some failures, but we'll brush ourselves off and get back up again and just keep going.

My special guest is Chad Price

Chad Price is a seasoned entrepreneur who has successfully navigated the unique challenges of doing business with friends throughout his career. With an impressive track record in various industries, including sports and fitness, Chad has founded multiple companies, such as Life Grows Green, a lifestyle brand centered around natural products, and Living Fit, a platform that offers virtual and in-person fitness certifications. As a key player in building the renowned Kettlebell Kings brand, Chad's expertise in strategic planning, marketing, quality assurance, and organizational leadership has been instrumental in their growth and success.

This is Chad Price's story:

Chad Price's entrepreneurial journey began with a strong bond of friendship and a shared passion for fitness. As a college student, Chad and his close friends realized that the corporate world was not for them, and they were eager to create something of their own. With their combined experience and knowledge in the sports and fitness industry, they decided to create Kettlebell Kings, which eventually became a Fortune 500 company. Through their journey, Chad and his friends learned the importance of understanding each other's strengths, putting ego aside, and focusing on the growth of their company. Their unwavering commitment to teamwork and resilience set the foundation for their success.

In this episode, you will be able to:

• Overcome obstacles and seize possibilities in forging successful friendships within entrepreneurship.
• Apply data-driven approaches to achieve impartial and flourishing business development.
• Cultivate autonomous brands for smooth handovers and favorable exits.
• Create eco-friendly, lasting health products that capture the market's attention.
• Embrace self-reflection and constant growth in your pursuit of entrepreneurial leadership.

From Buddies to Boardroom

In any new venture, selecting the right partners is essential, especially when friends are involved. A strong collaborative foundation between friends-turned-business-partners can help improve communication and facilitate decision-making. Friends entering the world of entrepreneurship together need to ensure that a shared passion and vision drive their initiative to maintain the friendship over the long term. In the case of Chad Price, he started his entrepreneurship journey with two of his college friends. His experience highlights the importance of finding a niche market and focusing on something they could all be passionate about. The three friends settled on kettlebells as their niche, understanding the opportunity to create a cohesive community through their business, Kettlebell Kings. This shared commitment helped them navigate the challenges they faced as they pursued their vision together.

The resources mentioned in this episode are:

• Identify opportunities in niche markets that you and your friends are passionate about and have experience in.
• Establish a business model that incorporates your friends' strengths and expertise.
• Document your journey as a team, sharing your experiences and challenges with your audience.
• Build a community around your brand, bringing together enthusiasts and experts in your niche market.
• Develop a sales funnel that streamlines the customer experience and offers valuable information about your product or service.
• Establish credibility by partnering with knowledgeable and certified sources in your industry.
• Continuously adapt and evolve your business strategy, learning from both successes and failures.
• Communicate openly and honestly with your friends-turned-business partners, navigating challenges together.
• Create an exit strategy or transition plan for the future, ensuring the longevity of your business and personal relationships.
• Stay committed to your shared vision for success, always striving to grow and improve your business.

Timestamped summary of this episode:

00:00:59 - Introduction, 

Tracy Wilson welcomes Chad Price to the show and discusses the topic of doing business with friends.

00:05:01 - From Buddies to Boardroom, 

Chad shares how he and his friends went from college buddies to business partners, starting with the goal of selling something online and eventually discovering the niche of kettlebells.

00:08:31 - Sports Minded Mindset, 

Chad discusses the importance of having a "sports-minded mindset" in business, always striving to win and not limiting oneself to a specific goal.

00:11:29 - Lessons Learned, 

Tracy reflects on the lessons that can be learned from Chad's journey, including the importance of finding a niche that one can see themselves incorporating into their lifestyle, and having a mindset focused on growth and overcoming challenges.

00:15:35 - Sharing the Entrepreneurial Journey, 

Chad emphasizes the importance of sharing your entrepreneurial journey publicly. Doing so allows others to learn from your experiences, and it can create opportunities for you to create other businesses further down the road.

00:16:11 - Dividing Responsibilities, 

Chad discusses how, in the beginning, everyone on the team played a utility role, and they worked together to tackle everything. However, as the business grew, they had to have honest conversations and assess each other's strengths to divide and conquer responsibilities.

00:21:25 - Preparing for an Exit, 

Chad explains that their exit strategy started with financing the inventory needs for expansion. They eventually signed a three-year acquisition deal that allowed them to share in the company's growth and gain personal opportunities from the initial sale.

00:24:55 - Introducing Life Grows Green, 

Chad introduces his new business, Life Grows Green, which focuses on providing natural products and supplements to promote health and wellness. He aims to create a company that stands between commercial pharmaceuticals and natural solutions to prevent the need for the former.

00:27:21 - Building a Like-Minded Community, 

Chad discusses the importance of building a community of like-minded people who have their own interpretation of health and wellness. He aims to allow people to live their lives safely and healthily while promoting natural solutions.

00:30:42 - Building a Natural Product Line, 

Chad explains why his company, Lifeguard Greens, focuses on creating natural, sustainable products. He believes in replacing non-natural products in the market with natural alternatives, which attracts customers who may already be looking for solutions to their problems.

00:32:00 - Innovation and Risk-Taking, 

Chad highlights the importance of innovation in creating successful products. He suggests improving on existing products rather than trying to reinvent the wheel. He also shares his experience as an entrepreneur and his high-risk tolerance.

00:36:20 - Marketing and Advertising, 

Chad emphasizes the importance of content generation strategy and building a brand story before investing in advertising. He suggests creating engaging content using social media tools to build an audience first before considering paid advertising.

00:38:01 - Finding Your Core, 

Chad discusses the importance of finding your brand's core purpose and aligning it with your audience's goals. He advises creating a culture or lifestyle brand that supports the brand's success as a whole. He suggests looking for commonalities and communicating the brand's story consistently.

00:41:53 - Connecting with Chad, 

Chad invites listeners to connect with him on social media platforms like LinkedIn or through Lifeguard Greens' website. He welcomes personal or business inquiries and shares his passion for entrepreneurship and creating natural, sustainable products.

00:46:02 - Understanding Self-Awareness in Entrepreneurship, 

Chad emphasizes the importance of self-awareness in entrepreneurship, encouraging individuals to understand their strengths and weaknesses before starting a business. He also notes that accurate self-awareness is lacking in today's society, and leaders need to have uncomfortable conversations with themselves to move forward positively.

00:46:23 - Setting Milestones and Goals for Business Success, 

Chad discusses the significance of setting milestones and goals while starting a business. He suggests aiming for a million-dollar milestone in the beginning but reminds us that it is only a marker for moving in the right direction. Chad believes that improving day by day is essential for success.

00:47:47 - The Importance of Self-Learning and Experience in Business, 

Chad stresses the importance of experience and self-learning in entrepreneurship. He encourages individuals to take advantage of free educational resources and organize knowledge to become experts in their fields. Chad believes that self-learning is an essential aspect of any startup, and becoming an expert is key to success.

00:49:07 - Making Decisions Based on Facts and Understanding Who You Are, 

Chad emphasizes making decisions based on facts rather than opinions or gut feelings. He also highlights the importance of understanding who you are, where you want to go, and who you want to be. Chad encourages individuals to build their empires quickly and reminds us that it can be done with a desire, skills, knowledge, and hard work.

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